Branding Fills Up Fitness Classes
Instead of spending big dollars on social media ads, do these 4 things instead to create a successful boutique fitness studio brand.
Let’s clear this up. Social ads can work wonders, but they are often times unaffordable. Plus, the results are short-term. You invest X dollars, and get one client for your studio. There are no future, long-lasting benefits.
On the other hand, investing in branding will provide short and long-term results for your fitness business. The biggest benefit will be attracting the right clients and filling up the classes at your boutique fitness studio time and time again.
You already know, full classes mean high profits. It kills us all to see those 5, 10, 15 empty spots in a class. The beautiful studio space is there, trained instructors, the music, the vibe… all for a half-empty class. It’s just a waste of such a big effort.
Here are the top 4 reasons why you should invest NOW in your boutique studio branding to reap the benefits – and get to the stage where classes are waitlisted.
1. If they don’t know, they don’t know: Brand Awareness
What is branding? Let’s take a step back before we leap forward. When we say branding, we are referring to flexing your brand. Your brand already exists, and that’s how and why you do things – it’s what makes you special. Branding is the exercise of telling the world about it and attracting the right customers into the studio to experience it. Brand awareness is the foundation of your marketing efforts. It’s that simple. If you don’t tell people how amazing your fitness studio is, they just won’t know it. Simple? Yes. But many, many studios miss this step and just sit and wait for people to magically show up.
2. Attract, don’t advertise: Branding vs. Marketing
Okay, let’s use dating as an analogy.
“Hey, nice to meet you, do you want to go out?” → that’s marketing and ads
“Hey, nice to meet you. [Smile] I noticed that you are into fitness too. I just tried a new yoga class last week, such a good experience.” [Wait for a conversation – and attraction – to start] → that’s branding done right
3. Invest early, spend less: Branding before you launch
Now or 3 years down the road, you will need to invest in your branding. If you wait, you are risking everything. You already put so much effort (and money) into creating a boutique fitness concept, training instructors, purchasing equipment, and creating a perfect environment. You’d have to be crazy not to invest in the key thing that will attract customers to you – your branding.
Plus, when you invest early, you enjoy all the benefits from the start. Just imagine struggling for the first 3 years only to then make the move to look seriously into your branding and see results? Not to mention paying twice (original bootstrap logo vs. branding done right 3 years later) for your signage, creative agency services, etc.
4. The more customers you attract, the more… growth through referrals
It’s the good ol’ snowball effect. You attract people and they attract more people. Word- of-mouth referrals have always been key to successful boutique fitness brands. It’s a dream come true for any business when their ideal customers tell some of their type of people (a.k.a. more ideal customers) that “you must come check out this new fitness studio that I found.” It’s true that clients might need a reminder or incentive to bring their friends, but this can be your most effective, cost-efficient strategy.
And guess what, you are not hostage to ad giants and to paying whatever they charge per lead, per conversion, per click [enter sleeping emoji].
Every single – no exaggeration – successful boutique fitness studio brand out there started by investing in a solid foundation of branding and strategy. Leaning into branding experts is the single best thingyou can do to guarantee a successful business down the road.
In the same way you are concerned about creating the right vibe, and purchasing the right equipment, you must be ready to invest in a solid branding strategy to launch, reinvent or grow your boutique fitness brand.
The benefits are countless, but who’s counting? If you are counting, let’s name a few; launch and market your studio with confidence, attract the right customers, and referrals galore, you are not hostage to advertising, and, of course, you create the best problem – waitlisted, full classes left and right.
Are you ready to take your branding to the next level before you launch or to reinvent and grow your existing boutique fitness studio? We can help. Book a call with our team.